Story appointed as NFU Mutual’s new creative agency
Following a competitive pitch, we are delighted to be working with NFU Mutual as their new creative agency.
NFU Mutual offers a wide range of insurance, pensions, investment and life cover products to its members. Boasting a proud heritage of over 110 years, and recently awarded Which? Insurance Brand of the Year for the 3rd consecutive year, they are now poised to grow the business and the brand. We couldn’t be more excited to help them achieve their ambitions.
As lead creative partner, we’ll be supporting their brand and product marketing teams to develop a mix of integrated and channel-specific campaigns across press, DM, eCRM, digital and social. Our audiences will include new and existing customers, as well as NFU Mutual’s network of local agents who are often the face of the brand on high streets and in communities all across the UK.
Karen Kneale, Client Services Director, said:
“NFU Mutual is a great brand that genuinely cares about its customers, evidenced by high levels of customer retention. Now it’s time to spread the word further. We’ve already established a great working relationship with the NFU Mutual team – their infectious passion and ambition for the brand is contagious! We’re really looking forward to getting stuck in.”
